According to a recent survey by Le Méridien hotels, some people would give up sex in exchange for coffee. The survey found that coffee surpasses sex as the ideal wake-up call according to more than half (53%) of the global respondents. What’s more, 78% would rather give up alcohol, social media or sex with their spouse for a year rather than forfeit coffee. It didn’t say if they would give up sex with their lover in favor of coffee 😉
Spilling the Beans:
• A majority of respondents (51%) feel they could go longer without sex than coffee.
• Of all the effects felt from lack of coffee, approximately one-fourth (28%) feel
less creative, 22% cannot get out of bed, and 16% say that they are not able to talk
to other people without it.
• 73% of respondents would give up television and internet in a hotel for the perfect cup of coffee.
• The majority of respondents (63%) would give up alcohol over coffee
Based on these survey results, Le Meridien hotels have initiated a program to have a Master Barista in every hotel. They intent to brew some of the best coffee. And each hotel will have a large space dedicated in their lobby for coffee as many survey respondents would rather have it freshly brewed in the hotel rather than make it in their room.